Country Profile: Singapore
Singapore’s live music market has witnessed substantial growth in recent years, driven by a strong demand for mainstream pop and viral TikTok acts. With a young, tech- savvy population, streaming services and social media platforms play a critical role in shaping trends.
However, the market is not without its challenges, including rising production costs and limited venue availability. The appetite for live music in Singapore remains robust, especially among Gen Z who are leading the charge in concert ticket sales.
Joanna Yuen, MD of Live Nation Hong Kong, says: “Mainstream pop, primarily in English, is dominating the market. TikTok trends are translating into the live entertainment scene, with viral acts selling well, particularly among the Gen Z demographic.”
Despite the strong demand,…
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