Global Promoters Report 2024

Country Profile: Mexico

If any market has grown as unstoppably and as exhilaratingly as Mexico in the past few years, we’d like to know about it.

Among those surfing a seemingly insatiable lust for live experiences have been Live Nation’s OCESA – the leading promoter in Mexico and one of the largest in the world, staging more than 3,000 shows…

Among those surfing a seemingly insatiable lust for live experiences have been Live Nation’s OCESA – the leading promoter in Mexico and one of the largest in the world, staging more than 3,000 shows a year for almost 6m fans – and its rival Zignia Live, the key challenger in the promoting space and proprietor of a number of Mexico’s key arenas.

For both, the story in 2024 is at least partly one of venues. Mexico City has had an uncharacteristically quiet year for stadium tours while OCESA modernised its 65,000-capacity Foro…

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