Global Promoters Report 2024

Country Profile: Bolivia

Sandwiched between major touring markets Brazil, Peru, Chile, and Argentina, Bolivia is often overlooked by internationally touring artists. One of the poorest nations in South America, Bolivia lacks critical infrastructure – specifically indoor venues – to support prime productions.

But over the past year, national promoter Esuesa has brought two major electronic acts to the nation. At the beginning of the year, David Guetta played the outdoor Estadio Real Santa Cruz (25,000) in the eastern commercial city of Santa Cruz de la Sierra.

The next month, Dutch DJ Martin Garrix played at Sonilum Arena, a 6,000-capacity outdoor venue also in Santa Cruz.

Most Latin American promoters operate across the continent but few call Bolivia home. Sich Producciones works to deliver national tours, which often span three main cities: capital La Paz, commercial hub Santa Cruz, and central city Cochabamba. Sich and Esuesa both helped deliver the three-city run for Argentine group Los Fabulosos Cadillacs back in April.

Most Latin American promoters operate across the continent…

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