Country Profile: Sweden
Even a market as prosperous as Sweden occasionally has to reckon with a modest dip in its fortunes, and 2024 represents a mild kind of comedown after the knees-up of 2023.
“Basically, we are having a good year. We have a fair number of international tours – not as many as last year, but that’s understood,” said Thomas Johansson, Live Nation’s venerable chairman of international music and of the Nordics and Baltics, speaking in IQ’s Sweden market report this summer.
“But the business on some shows – not just Live Nation shows – reflects the fact that people are more aware of ticket prices; basically, because the Swedish krona, not dissimilar to the Norwegian currency, has been at an all-time low versus the pound and the euro and the dollar, so prices are relatively high.”
Building from ABBA through Europe and Roxette, Live Nation Sweden sits at the heart of the live giant’s Nordic and Baltic…
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