Global Promoters Report 2024

Country Profile: Japan

While Japan retains its heady standing as the second-largest music market in the world at time of press, domestic talents still make up 90% of concert ticket sales. Furthermore, a weakened yen – trading at its lowest level in 34 years against the US dollar at the time of press – is proving to be quite the challenge for the industry at the moment.

Despite hosting and promoting tours by Sabrina Carpenter, Caroline Polachek, Arlo Parks, and Incubus over the last year, Eventim Live Asia’s touring director Mitsuyo McGroggan admits that “it’s been…

Despite hosting and promoting tours by Sabrina Carpenter, Caroline Polachek, Arlo Parks, and Incubus over the last year, Eventim Live Asia’s touring director Mitsuyo McGroggan admits that “it’s been an uphill battle in terms of artist fees for international talent.” It’s a sentiment shared by Jason Mayall, director of Fuji Rock Festival promoter Smash. “Due to the exchange rate at the moment and the fact that international artists are paid in dollars, we have to be really careful with booking,” he says.

However, having already hosted Taylor Swift at the…

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