Country Profile: Bahrain

Bahrain may be small but its wealth means it punches well above its weight in cultural terms. “Touring is growing in the MENA region, and we are anticipating more markets to come into the fold,” says Lance Tobin, VP of Talent at the country’s Al Dana Amphitheatre.

“As we expand these tour routes from a few markets to many, costs will go down, logistics become easier, and it becomes more feasible for a tour to plan on visiting us.” The 10,000-cap amphitheatre is the key venue here.

It books content in-house through the buying team’s direct relationships with leading agencies. “We’ve found this is the best way to maintain the artist experience and deliver the right mix of content to the fans in Bahrain,” says Tobin.