Country Profile: Switzerland
Switzerland is a prosperous market and a competitive one, with strong representation from all the major promoting groups. And while there is a strong hint of Germany about its corporate composition – Live Nation counts Switzerland as part of its GSA empire, and German groups CTS Eventim and DEAG are both powerful here – the inter-relationships are perhaps more peaceful.
“If I compare [ourselves] to our German colleagues, the market is very small, but it works very well,” Stefan Matthey, co-managing director of DEAG’s Good News Productions told IQ recently. “We talk to each other, sometimes we co-promote.
It’s not a war situation like in Germany.”
For a country of 8.9m, Switzerland certainly packs in a lot of promoters, but then again, it gets a lot of shows. To greater or lesser degrees, German-speaking Zurich, Bern, Basel, and St. Gallen, and French-speaking Geneva, Lausanne, and Montreux are all important stops on the touring and festival circuits.
“If I compare [ourselves] to our German colleagues, the market is very small, but it works very well”
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