Country Profile: Spain
Spain has become one of the world’s leading destinations for festival and live music tourism, achieving a record turnover of €578m in 2023, a 26% increase from the previous year, according to the Anuario de la Música en Vivo 2024 by the APM (Asociación de Promotores Musicales de España).
“This success is a result of Spain’s long-standing appeal as a tourist destination, combined with excellent weather conditions and a rapidly evolving event sector that now rivals historically…
dominant markets,” says Santiago Santamaría, global head of communications, public and institutional relations at Fever, a global live entertainment discovery platform.
In a crowded and diverse promoter landscape, complete with big-hitting indies, corporate ex-indies, festival-focused operators, and regional specialists, key companies include Live Nation, which holds stakes in Mercury…
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