Country Profile: UAE
With the UAE now established as a regular stop on many global tours, promoters here are now seeking to establish the nation as a hub to link Europe with Asia, Africa, and India.
“The main challenge is joining the dots between markets,” says Daniel Goldberg, co-founder and COO of Sony-owned MAC Global, which works across the Middle East. “Some markets we actively promote in, but others require strong communication between other entities to collaboratively align tour routing.
It’s becoming less disjointed…which helps place the GCC region as a viable touring market, rather than artists coming for one-off shows. We first successfully did this ten years ago when we toured Ed Sheeran in the UAE, Oman, Qatar, and India. That has forever been our blueprint.”
Alongside MAC Global, the major promoters here are Live Nation, All Things Live (ATL), SES Live! (which specialises in family entertainment) and Ethara, which was formed after state-backed promoter Flash Entertainment merged…
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