Country Profile: Puerto Rico
Puerto Rico has solidified its status as a “big-time exporter,” says Move Concerts promoter Alejandro Pabon, with stars like Bad Bunny, Daddy Yankee, and Marc Anthony being mainstays on the international touring circuits.
Here, Move Concerts has sold out 19 arena shows and more than 250,000 tickets this year alone, which Pabon says he thinks will begin to taper off with market saturation.
“We’re going to have to start promoting shows the old-school way, with more marketing, strategies, and content, as opposed to having shows just sell out as was happening for the last three years,” he says.
Regional Mexican music is on the rise here, with Luis Miguel doing a sold-out, three-show run with Move earlier this year. Coliseo de Puerto Rico booking manager Melanie García Vélez echoes this, saying artists like Grupo Firme, Carín León, and Christian Nodal have all sold out two nights each.
“We’re going to have to start promoting shows…
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