Country Profile: The Netherlands
For as long as shows keep coming through Europe, they’ll be coming through the Netherlands, which has a strong claim to being the continent’s crossroads: next door to Germany, a short hop from the UK, adjacent to Belgium and its neighbour France, and no distance from the Nordics.
Mojo Concerts pioneered the market and remains very much the dominant player, though competition has increased greatly over the last few decades, as rivals including FKP Scorpio’s Friendly Fire, the independent Greenhouse Talent, and the All Things Live-owned Agents After All have scaled up.
Nonetheless, the Live Nation promoter – under the management triumvirate of Kim Bloem, Ruben Brouwer, and Ronny Hooch Antink since the departure of CEO John Mulder at the start of this year – reports that conditions remain good.
“Business for international, as well as domestic artists, has again been great,” says Bloem. “North Sea Jazz, Down the Rabbit Hole, and Lowlands have all sold out way in advance. R&B from the ’90s is having a real comeback, with the success of Usher…
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