Country Profile: Belgium

As a result of its very distinct populations – Dutch-speaking in the north, French in the south – Belgium is two markets in one, with very different tastes in music.

The Flemish half of Belgium both produces and consumes more entertainment than the French. Brussels, while French-speaking, counts as a region in its own. Overall, though, the market is strong.

“In Benelux, we can’t complain,” says Pascal Van De Velde of leading indie Greenhouse Talent, which operates across the region. “We’ve had one of the strongest years ever, and the market seems to be still strong. Most stuff is really selling very well, even above expectation, so we’re pretty happy.”