Country Profile: Poland
There is something of a mixed-speed economy for live music here, where the very big does very well but everyone else struggles.
Weronika Tomkowska of Charm Music Poland says that huge shows recently by megastars like Taylor Swift (three nights at the National Stadium in Warsaw in early August) and Ed Sheeran (two nights at Gdańsk Stadium in July) do not give a full picture of the market in 2024.
“While stadium tours are flourishing, one-day events, small arenas, and club-level tours are suffering,” she says. “There’s only a limited number of shows a regular person can afford to purchase tickets for. If you add stadiums with ticket prices ranging from €100 to a whopping €500, it affects people’s budgets severely.”
Tastes in the market are becoming increasingly international. Last September, the K-pop Nation x Korea Music Festival became the first K-pop stadium event to be held…
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