Country Profile: Norway
Economically, Norway may be thriving, but its position outside the eurozone remains problematic.
“The Norwegian currency is at a historical low – or rather, we’ve gotten used to it being abnormally strong – so now’s the time to get creative, as our ability to pay isn’t what it used to be,” says Agnes Steen Eckersberg, promoter at All Things Live.
“We have to be mindful when pricing tickets, as we can’t place the burden of higher costs on fans. Being smart with tiered pricing and scaling while ensuring we don’t make concerts an experience limited to elite ticket-buyers is important.”
It’s a sentiment echoed by the territory’s other leading promoters, Live Nation and FKP Scorpio, as well as smaller operators such as Bergen Live, a regional promoter now majority owned by Live Nation, and specialist…
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