Country Profile: Germany
In economic terms, these are technically times of stagnation in Germany, with growth, productivity, and innovation flatlining, highlighting decades of underinvestment, heavy debt, and changing demographics.
Euro 2024, meanwhile, took a big chunk of the population’s entertainment budget this summer: of 2.7m tickets sold for the tournament’s 51 matches, 56% of them were sold to Germans, according to Nielsen Sports.
As a result, the year has been a trickier one for promoters in Europe’s largest market.
That said, let nobody suggest that there isn’t money to be made in ambitious German shows – of which none was more ambitious than Adele’s residency in Munich, which hit the record books for the highest attendance of any concert residency outside Las Vegas, the world’s biggest temporary arena and the largest continuous LED wall, at 220m long and 4,159.7m2 in area.
“The Adele residency has been the absolute highlight of the year,”…
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
Share this
