Country Profile: Slovakia
Severe weather meant that the Pohoda Festival in Trenčín in June had to close a day early, but organisers promised it would return in 2025. It has such loyalty that it has now sold 500 Pohoda Forever passes, retailing for €1,000 each, offering lifetime entry to the festival.
Beyond this major festival, the live market in Slovakia is both challenged and challenging. Michal Očovan, MD & CEO of ProMusic, says the sector is still recovering from the pandemic and is now navigating inflation, rising operational costs and, as a result, increasing ticket prices.
“Despite these obstacles, there is a strong appetite for live music, with audiences eager to attend both local and international acts,” he says. “However, we see that fans are attending events less, or they are choosing which ones to attend.”
“Despite these obstacles, there is a strong appetite for live music, with audiences eager to attend both local and international acts”
Alongside ProMusic, other key promoters include Agency Vivien and Silvi Production (who brought AC/DC to Bratislava in July…
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