Country Profile: Slovakia
Severe weather meant that the Pohoda Festival in Trenčín in June had to close a day early, but organisers promised it would return in 2025. It has such loyalty that it has now sold 500 Pohoda Forever passes, retailing for €1,000 each, offering lifetime entry to the festival.
Beyond this major festival, the live market in Slovakia is both challenged and challenging. Michal Očovan, MD & CEO of ProMusic, says the sector is still recovering from the pandemic and is now navigating inflation, rising operational costs and, as a result, increasing ticket prices.
“Despite these obstacles, there is a strong appetite for live music, with audiences eager to attend both local and international acts,” he says. “However, we see that fans are attending events less, or they…
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