Country Profile: Bulgaria
The nation’s largest promoter, Fest Team, has capitalised on the popularity of pop, pop-folk, metal, and rock among Bulgarian audiences.
In the past year, the company has worked with Ed Sheeran and Andrea Bocelli, as well as headlining the Hills of Rock festival with Bring Me The Horizon and Korn, drawing in “record-breaking crowds of over 60,000 people,” according to founder and CEO Stefan Elenkov.
The company takes pride in its collaborations and occasional backing from local municipalities, recognising the cultural and tourism benefits of hosting major events in Bulgaria.
“They took a big – though calculated – risk to offer…
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