Country Profile: Rwanda
Rwanda, 30 years after one of history’s darkest chapters, is rewriting its narrative – not just through reconciliation and economic growth but by using live music and entertainment as powerful tools. From newly renovated venues to hosting world-class events, the country is crafting a new identity, attracting international artists like Kendrick Lamar, Tayc, and Boys II Men.
“We want to make Rwanda the hub of sports and entertainment on the continent,” Uwase Mutimura, head of marketing for QA Venue Solutions (QAVS), says. At the heart of this vision is the QAVS-managed BK Arena, the largest indoor arena in East and Southern Africa, with a 10,000-person capacity, built in just six months.
It has already hosted major events like the Global Citizen concert, FIFA Congress, and the Basketball Africa League finals. Situated nearby, Amahoro Stadium – once a UN-protected site during the 1994 genocide – has also been revamped, expanding its capacity to 45,000.
“When you’re looking at a $500,000 price tag for an artist, it’s difficult to recoup those costs through ticket sales alone.”
Mutimura credits the government’s efforts to double down on sports and…
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