Country Profile: China
Despite opening its borders to the rest of the world in January last year, performances by domestic acts still massively outweigh their international counterparts in the concert halls and festival stages of mainland China.
This particular disparity hasn’t slowed down the country’s post-pandemic momentum, though, with market revenue projected to reach almost $3.7bn by 2024’s end (an increase of 122.3% compared to 2022,…
This particular disparity hasn’t slowed down the country’s post-pandemic momentum, though, with market revenue projected to reach almost $3.7bn by 2024’s end (an increase of 122.3% compared to 2022, according to the Communication University of China), proving China’s rapid growth and potential within the global live events sector.
“This growth is reflected not only in increased box office revenue and a rise in audience numbers but also in a significant increase in the number of performances,” says Jane Xu, PR manager of indie music company Modern Sky — a major player in the Chinese…
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
Share this
