Country Profile: Italy

When it comes to the live market in Italy, it’s fair to say that two corporate giants dominate the landscape – Eventim and Live Nation.

The former includes promoters Vivo Concerti, Di & Gi, Vertigo, and Friends & Partners, covering a wide variety of old and new Italian acts alongside prominent international artists; the latter tend to work with A-list superstars and huge stadium and arena shows, such as Coldplay.

But there is also a number of independent promoters, chief among them Trident Music (which handles Italian stars including Sethu, Jovanotti, Sfera Ebbasta, and Tiromancino), Claudio Trotta’s Barley Arts, and All Things Live (the former…