Country Profile: Italy

The former includes promoters Vivo Concerti, Di & Gi, Vertigo, and Friends & Partners, covering a wide variety of old and new Italian acts alongside prominent international artists; the latter tend to work with A-list superstars and huge stadium and arena shows, such as Coldplay.

But there is also a number of independent promoters, chief among them Trident Music (which handles Italian stars including Sethu, Jovanotti, Sfera Ebbasta, and Tiromancino), Claudio Trotta’s Barley Arts, and All Things Live (the former Milan-based independent Radar Live), who handle Idles, Bonobo, and Kamasi Washington. Then there’s MC² Live, who mainly promote rock and metal shows; they were behind Rammstein’s recent 60,000+ sold-out show in Reggio Emilia, as well as Marilyn Manson’s forthcoming February 2025 show in Milan.

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