Country Profile: Latvia
Gints Putnins of key regional promoter L Tips Agency says Latvia is a “tough” market where “the big shows roll and other market segments aren’t as easy.” Apart from L Tips, he estimated there are only two or three promoters capable of handling tours of the Baltics for international acts.
Given the challenges, he says it is almost impossible for new players to enter, gain a sufficient foothold, and last the distance.
He does feel, however, that international perception of the market needs to change and hopes his promotion of stadium shows by Ed Sheeran over the border in Lithuania will contribute significantly to that shift in perspective. “We are still considered as beginners, but this is no longer true,” he says.
Cost barriers to promote acts in the market are falling away, and he believes this should encourage more acts to play there. “In general, it seems that big-budget advertising campaigns no longer work,” he says.
“In general, it seems that big-budget advertising campaigns no longer work”
“If enough information is provided on the…
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