Country Profile: Austria

Mountainous Austria might have been designed as the hub of Central Europe, sharing borders with Germany, Switzerland, Italy, Liechtenstein, Hungary, Slovakia, Slovenia, and Czechia.

As a result, it draws on a far bigger market than its own 9m-strong population indicates, meaning it has plenty of shows and promoters. This remains a muscular market with a taste for big events.

Live Nation GSA and its local partner Leutgeb Entertainment Group inaugurated a new 60,000-cap concert venue at Racino, an open-air equestrian park in Ebreichsdorf, just south of Vienna, with the three-day Rolling Loud Europe – 2024’s only European edition of the hip-hop festival franchise –…