Global Promoters Report 2024

Country Profile: Nigeria

The first-of-its-kind, 12,000-seat Lagos Arena, reportedly under construction, is poised to redefine Nigeria’s live music space. Spearheaded by a consortium led by Live Nation, the Persianas Group, and the Nigerian Sovereign Investment Authority, the project is expected to better Nigeria’s chance as an unparalleled entertainment hub.

Preceding this long- overdue development in one of Africa’s most vibrant music scenes is Flytime Promotions, helmed by Cecil and Keke Hammond. For over two decades, Flytime has consistently been the beating heart of Nigeria’s live music scene.

From the renowned Rhythm Unplugged to an array of Flytime Fests featuring international stars like Craig David, Megan Thee Stallion, Ne-Yo, and Koffee, Keke Hammond reflects on how the Nigerian live music scene has come of age: “We’ve seen a…

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