Country Profile: Luxembourg
Luxembourg is one of the smaller countries in Europe – both by landmass and population – but its geographical position makes it unique as it works as an extension territory for touring acts from neighbouring France, Germany, and Belgium. It also draws in live music fans from all those markets.
“Our target audience, as we see it, is not the 650,000 people living in Luxembourg – it’s the 11m people living in what we call the greater region, which is neighbouring parts of Germany,…
neighbouring parts of France, and big neighbouring parts of Belgium,” says Olivier Toth, CEO of the Rockhal venue and one of the country’s main promoters.
As such, the market punches well above its weight, and Toth says major international acts like Sam Smith, Calvin Harris,…
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