Arena Market: Argentina
Buenos Aires was one of the locations for Primavera Sound’s 2024 Latin America edition, which due to “external difficulties” that didn’t guarantee a successful production, failed to take place.
But the capital has still been an attractive market for global touring artists. Coldplay sold out ten nights at River Plate stadium in 2022, Taylor Swift brought her Eras Tour in 2023, and Oasis will be returning there this year.
The 7,500-capacity Luna Park had to quash rumours in February that it was being demolished despite Live Nation and DF Entertainment securing a 20-year lease at the end of 2024 from its co-owners across two branches of the catholic church. The deal includes a $34m investment to increase the capacity to 13,000, so the 93-year-old venue can rival fellow Buenos Aires location Movistar Arena.
The Grupo La Nación-owned and Legends/ASM Global- managed 15,0000-capacity Movistar programmed 190 shows in 2024. Despite international shows thinning out, the venue still had Kendrick…