Arena Market: Saudi Arabia
Saudi Arabia’s live entertainment sector continues to expand rapidly, supported by public investment through the Vision 2030 initiative and a growing appetite for international touring acts.
Festivals such as Riyadh Season and Soundstorm by MDLBEAST have become regular fixtures, while new infrastructure is steadily increasing capacity across the country. In Jeddah, Onyx Arena opened in 2023 and has quickly become a key venue in the market.
Festivals such as Riyadh Season and Soundstorm by MDLBEAST have become regular fixtures, while new infrastructure is steadily increasing capacity across the country.
In Jeddah, Onyx Arena opened in 2023 and has quickly become a key venue in the market. Located near King Abdullah Sports City, the arena was purpose-built as a permanent, multipurpose space for concerts, exhibitions, E-sports, and other live events.
“We designed, built, and created a commercial and operating model similar to global venues,” says general manager Imad M Bitar (known as IMB). “It’s…
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