Arena Market: Bahrain
Bahrain’s live entertainment market is on a strong growth trajectory, with Al Dana Amphitheatre playing a central role. The 10,000-capacity outdoor venue has rapidly evolved from staging a handful of shows to becoming a full-service entertainment operator.
“We went from probably two events a month in the amphitheatre to doing events across the country,” says Damian Bush, managing director.
“We’re pretty much sitting over anything substantial that comes into the country – or we’re delivering it.”
In addition to its flagship venue, the company now programmes multiple sites, including The Quarry (600 cap), the outdoor Desert Garden (1,500), and The National Theater. A new 3,500-capacity indoor arena is being retrofitted into Exhibition World Bahrain, allowing for extended programming. “That venue gives us year-round capability,” says Bush. “It’ll cater for everything from orchestras and regional shows to international concerts and immersive experiences.”
Family and experiential content is a key growth area, following a 96,000-attendance kids’ festival. “There’s a huge thirst and hunger in…
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