Arena Market: Denmark
The live music sector is hugely important to Denmark and is expected to boom this year, with Danish research firm Voxmeter projecting more than 2.6m people will attend shows and festivals in 2025.
“Several of our members say that ticket sales are going really well, both at the festivals and at many of the concert venues, which have otherwise had a bit more difficulty getting ticket sales going [due to the pandemic] and the energy crisis,” Dansk Live director Esben Marcher told IQ in January.
“Overall, we can see that Danes are currently spending more money on experiences than before, and it is very positive that concerts and festivals are something that [they] will also prioritise in 2025.”
At the end of last year, the Danish government launched the kulturpasset for vulnerable young people, offering a digital payment card worth DKK2,000 to buy tickets to concerts, sporting events, theatres, and museums. Positioned as a way to democratise access to…
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