Arena Market: Austria
Austria’s live entertainment market is “currently very dynamic and on a strong upward trajectory, especially in regard to international acts,” according to Leonard Roth, head of marketing at historic Vienna arena Wiener Stadthalle.
The 16,000-capacity venue hosted more than a million audience members at more than 300 events in 2024 and has a packed calendar through the rest of this year, including major gigs by the likes of Billie Eilish, Green Day, and Lionel Richie.
Though it doesn’t attract quite as many big names, the last year has been similarly successful for Olympiahalle Innsbruck, a 10,000-cap arena in Austria’s mountainous western region. Around 170,000 visitors attended events at the venue in 2024 – its second most successful year of the past two decades.
“Austria’s central location in Europe, coupled with its high purchasing power and robust economy, make it an attractive destination for international tours and events,” explains Olympiahalle’s MD Matthias Schipflinger.
Venues all over the world are facing…
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