Arena Market: Puerto Rico
No Me Quiero Ir de Aquí, which translates to “I don’t want to leave here,” is an apt title for Bad Bunny’s upcoming residency in his native Puerto Rico, a sold-out, 30-show run poised to shake things up for “El Choli,” as the 18,000-capacity, Legends/ ASM Global-managed Coliseo de Puerto Rico in capital San Juan is affectionately known.
Running from July through September, the residency is expected to generate an estimated $200m in economic impact, including 30,000 hotel room nights and $25m in media value, according to Jorge Pérez, Legends/ASM Global regional GM.
“Bad Bunny’s residency has elevated the island’s global profile and spotlighted our authenticity and vibrancy as a cultural destination. Having one of the world’s top artists promote Puerto Rico and our capabilities has unlocked an unprecedented opportunity,” he says.
“In 2025,…
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