Arena Market: Paraguay
Asunción’s 5,500-capacity SND Arena works hard, with recent shows by Duki, Roberto Carlos, Andrés Calamaro, Ana Gabriel, and others. But with a young population, a strengthening economy, and a propitious location between Argentina and Brazil, in the midst of the increasingly feverish South American touring circuit, the Paraguayan capital dreams of more.
The signs are that it might soon get it, in the form of the $207m Smart Arena, scheduled for 2027. Planned for a site close to downtown Asunción on the banks of the Paraguay River, near the newly built Héroes del Chaco Bridge, the 15,000-capacity, HOK-designed arena is the brainchild of local promoter Walter Ayala.
It will offer a range of entertainment options, including a wax museum dedicated to music history, a walk of fame, themed restaurants, a convention centre, and a hotel. But most of all, it will integrate a variety of sustainable practices and smart technologies, including clean and renewable energy, high standards of water management, sustainable mobility, responsible purchasing, and the creation of large green areas.
“We aspire to be the…
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