Global Arena Guide 2025

Arena Market: Thailand

Like other large Southeast Asian nations, Thailand was rankled at the highest level by Singapore's allegedly exclusive deal with Taylor Swift to host the regional leg of her Eras Tour.

Amid a flurry of meetings with promoters, tourism and sports minister Sudawan Wangsuphakijkosol conceded investment in infrastructure might be necessary to avoid missing out on future must-have tours, with a large-scale indoor concert hall among the possibilities.

Thailand is serious about promoting entertainment tourism. Four cities – Bangkok, Chonburi, Chiang Mai, and Phuket – have already been shortlisted as potential locations for a THB100bn mega-complex involving sports facilities, theatres, and parks. As it stands, none has been selected, though major operators are said to be in talks.

One potential candidate for the development is the Muang Thong Thani complex in Pak Kret, on the northern fringes of Bangkok, whose 12,000-capacity Impact Arena is already the key candidate for large-scale shows and has drawn concerts by Dua…

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