Arena Market: Italy

While 2024 was expected to be more modest compared to that record year, industry figures tell IQ they were confident 2025 would be a banner year, with more international acts returning to the market.

“The live event sector has confirmed strong growth again this year, following the trend of recent years, with many sold-out events and an increasingly diverse audience,” says Giulio Ferrari, president of Forumnet SpA, which oversees the 15,800-cap Unipol Forum in Milan. “The overall trend shows a strong interest in tours by well-established artists, but there is also an increasing openness to new proposals and emerging artists.”

Marco Gianesello, marketing manager at the 6,500-cap Kioene Arena in Padua, notes that a strong partnership with leading promoter Zed Live! is key to the venue’s success.…

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