Arena Market: Uruguay

“If we build it, they will come” is the mantra of the cities that believe that the right facility will put them on a lucrative touring map, and Montevideo’s Antel Arena is often the type of arena they mention.

Opened just over a year before Covid, the Legends/ASM Global-managed arena has made Uruguay, as small as it is, a no-brainer stop on the booming South American circuit.

Across regional and international concerts, festivals, exhibitions, fairs, sports tournaments, and family shows, Antel Arena hosts an average of more than 300,000 people per year. In 2025, to date, you could have seen The Pretenders, Erreway, Duki, Tan Biónica, and others, with Kylie, Manuel Turizo, and Babasónicos on the horizon.

Another…