Arena Market: Australia
Australia is a territory that, despite a relatively small population comparative to land mass, performs strongly. But its geographical position, especially in an age of sharply rising transportation costs, presents a number of ongoing challenges for its future growth.
Michael Scott, general manager of the 16,500-cap RAC Arena in Perth, says, “Live entertainment is thriving” in the city and that consumers there do spend on live music. “Although the cost-of-living pressures continue, people are still willing to spend their discretionary income on experiences,” he says.
Even so, it is an ongoing challenge for the city, but efforts are afoot to mitigate against the many issues and complications there. “Perth’s isolation continues to pose a challenge when securing international touring acts,” says Scott. “Cost of living hasn’t only impacted households but has also significantly increased the cost of bringing shows to the west coast of Australia. Our event procurement manager is working closely with the key stakeholders across government and industry to find viable, sustainable…
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